visitors annually
direct expenditure
employment
overnight stays
FAST FACTS
OUR VISITOR ECONOMY IS THRIVING
Growing Visitation
- $1.6m annual visitors
- 879,00 daytrip visitors (up 92.4%)
- 71.3% visiting from Victoria
*2023 National Visitor Survey and Regional Expenditure Model
Longer Stays
- 2.2m overnight stays (up 11.7%)
- 804,000 overnight visitors
- 2.7 average nights spent
*2023 National Visitor Survey and Regional Expenditure Model
Increased spend
- $436m overnight spend (up 35.5%)
- $199 average per night spend
- $136m daytrip travel spend
*2023 National Visitor Survey and Regional Expenditure Model
ADVANTAGES
Unmatched natural and cultural appeal
The Murray River region is a tourism hotspot, known for its stunning river landscapes, rich cultural heritage, and outdoor recreational activities. The iconic Murray River draws visitors seeking relaxation, water sports, and river cruises, while the region's national parks and wildlife provide unforgettable eco-tourism experiences.
Visitors also flock to our renowned food and wine trails, historic paddle steamers, and Indigenous cultural sites, creating a well-rounded tourism offering that appeals to a broad range of demographics. With 300 days of sunshine each year, the region is a perfect year-round destination, offering endless possibilities for leisure and adventure.
OPPORTUNITY
Growing demand for premium experiences
Tourism in the Murray River region is evolving, with an increasing focus on premium, eco-friendly, and culturally immersive experiences. As visitor numbers grow, so too does the demand for luxury accommodations, wellness retreats, and boutique stays that provide unique and sustainable experiences. The region is ripe for development in high-end resorts, eco-lodges, and experiential tourism ventures.
Investors can also leverage the region's strong reputation for hosting events and festivals, such as the Moama Lights and Riverboats Music Festival, which draw significant crowds and create additional opportunities for growth in hospitality and entertainment sectors.
INVEST
Download our prospectus
Investing in the Murray River region's tourism industry means joining a thriving sector with immense growth potential. Download our comprehensive Investment Prospectus to learn more about the exciting opportunities in the Murray River region's tourism sector.
CASE STUDIES
THRIVING BUSINESSES
Meet our community of thriving businesss. Watch their stories and see why investing here has helped them thrive.
